Days before Christmas, I reviewed I Heard the Bells for my 500 Blog Follower Dedication Review. But this is not the only honor the movie achieved. I Heard the Bells became my 400th published movie review! To commemorate this milestone, I decided to write my sixth list article of 2024. Trends, whether in fashion or when it comes to the most popular toy of the Christmas/holiday season, exist for a reason. This statement also applies to the world of cinema. Sometimes, however, there are film related trends that leave me confused, wondering why film-makers continuously use them in their projects. So, for this list, I will be discussing ten movie trends I don’t understand! The intent of this list is to gain a better understanding for why the listed trends either existed or still exist, as I am genuinely curious about their purpose.

1. Food Fights
From about the late ‘80s to the mid-2000s, children’s/family media, especially movies, were fond of food fights. From 1996’s Matilda (where the children at Crunchem Hall Elementary School hurl their lunches at Miss Trunchbull) to the Disney Channel film, Eddie’s Million Dollar Cook-Off (where I remember two food fights taking place), film-makers saw food fights as a way to add excitement and hilarity to their film. But long after the janitor has cleaned up the mess, what sinks in is the realization that these film-makers likely spent hundreds of dollars on large quantities of food only to waste it. This realization not only makes me wonder why food fights were once a staple of children’s/family media, I also question how often food fights happen in real life.
2. Keeping Secrets
Around the time the aforementioned food fight trend was common, another popular movie trend was younger characters being encouraged to keep secrets. When I reviewed 1985’s Return to Oz, I brought up Princess Ozma telling Dorothy that she can go back to Oz whenever she wants, as long as she keeps it a secret. By bringing up that part of the film, I addressed how Princess Ozma’s statement could be misinterpreted as damaging messages such as holding back on creativity helping one become “normal” and bottling up ideas and feelings being accepted. As I mentioned in my review of The Best Christmas Pageant Ever, bullying is not addressed in the script, including in Alice’s part of the story. One reason why is how Imogene forces Alice to keep the bullying a secret. If you’re going to create a story for a younger audience, you need to be mindful when it comes to addressing serious, real-world issues because of how impressionable a younger audience can be. With that said, I kind of find it concerning how common the trend of younger characters keeping secrets was in children’s/family media.
3. New York City as a Selling Point
I brought up this trend back in 2021, when I reviewed Sherlock Holmes in New York. As I shared my overall impression of the 1976 film, I talked about how movie studios used their project’s New York setting as a selling point. Clear examples show New York City or New York City locations included in a film’s title, like A Troll in Central Park, The Muppets Take Manhattan, and Home Alone 2: Lost in New York. I don’t understand this need to single out a story’s New York location. Personally, I think the movie should show instead of tell their story is set in New York. What I also don’t understand is why the trend of using New York as a selling point occurred between about the mid- ‘70s to the mid-2000s.
4. Villains Receiving the Spotlight
2024 started with the release of Madame Web (a Spider-verse villain movie without the presence of Spider-Man) and ended with the premiere of Kraven the Hunter (a Spider-verse villain movie without the presence of Spider-Man). I bring up these movies to highlight a trend I first noticed in the 2010s that carried over to the 2020s. This trend is villains receiving the spotlight; whether this means villains are given their own movie, villains are presented as more “sympathetic”, or villains make arguments with seemingly valid points. When a movie studio adopts this trend, it gives their audience mixed messages. Within Spider-Man’s comic books, Kraven is known as a villain. The tagline of Kraven the Hunter is “Villains aren’t born. They’re made”. But based on what I’ve heard about the film, Kraven is presented as more of an anti-hero. Not only does giving villains the spotlight confuse the audience, it also makes villainous characters less straight-forward.
5. “Thrown Together” Movie Posters
A “thrown together” movie poster is the contents of a movie (like cast photos, story locations, and even a scene from the film) thrown together on that movie’s poster. The collage I just described appears overwhelming and leaves the audience with little surprises. I first became aware of this trend when Disney/Marvel used this style for their Avengers: Age of Ultron poster. After that movie came to theaters in 2015, the “thrown together” movie poster trend became the go-to style of cinematic advertising. It even got to the point where Hallmark adopted this trend, as the posters for Christmas Everlasting and Love Takes Flight are notable examples. Based on what I’ve seen, it seems like the “thrown together” movie poster trend is fading in the 2020s, as studios and networks have chosen more artistic styles for their movie posters. But I still wonder why the “thrown together” movie poster trend was ever popular.

6. Men Drinking Black Coffee
In Great American Family’s A Little Women’s Christmas, Fritz orders a black coffee at a café in Alcott Grove. At that same café, Jo orders a sugary, seasonal coffee drink. This scene made me realize how often I’ve seen men ordering and/or drinking black coffee in movies. Not only do they order/drink black coffee, they usually get criticized for doing it. Similar to the previously mentioned food fight trend, I wonder how the men drinking black coffee trend reflects real life.
7. Cabins & Bed and Breakfasts
These trends are specific to Lifetime and Hallmark movies. In the world of Hallmark films, it seems common for characters to either own a Bed and Breakfast or know someone who knows a Bed and Breakfast. These Bed and Breakfasts are usually found in small towns. Meanwhile, on Lifetime, it seems like many characters either own a cabin or know someone who owns a cabin. The cabins themselves are typically treated as a vacation destination. I know both networks share the same flaw; telling the same types of stories and reusing the same ideas. This makes me wonder if that flaw is the reason for the abundance of Bed and Breakfasts on Hallmark and cabins on Lifetime.
8. Rival Girl Scouting Troop
This trend isn’t as common as other trends on my list. But I’ve seen it happen enough times to point it out. Troop Beverly Hills, The Cookie Mobster, and Smart Cookies share something in common; the “underdog” girl scouting troop must face a “rival” girl scouting troop. The rival girl scouting troop is always presented as bratty, wealthy, and popular. Their only purpose in the aforementioned movies is to win cookie season. The rival girl scouting troop trend is, in my opinion, an unnecessary conflict. The main and only conflict should be the protagonist girl scouting troop trying to achieve a goal within their own troop (such as having a successful cookie season). The rival girl scouting troop trend is yet another movie trend that makes me wonder how often it happens in real life.
9. The Sound of a Baby Crying in an Apartment Building’s Hallway
When one of a movie’s scenes takes place in an apartment building’s hallway, the sound of a baby crying can be heard. This trend has been present in so many movies, I wonder why that particular sound has been the go-to sound for film-makers. All walks of life can live inside an apartment building. This fact provides film-makers with a variety of sounds; such as dogs barking, music, or noise from a television. So, it confuses me when film-makers continuously use the same sound over and over again.
10. Calling out “Hello” in an Empty Room
Out of all the movie trends on my list, the calling out “hello” in an empty room trend is the most common one. From theatrical pictures to made-for-TV films, a character will call out “hello” when they enter an empty room. Predictably, no one calls “hello” back. But the character who called out “hello” will be taken by surprise by another character. The calling out “hello” in an empty room trend can usually be found in mystery, action, or thriller movies. When film-makers select this trend, they make suspenseful moments more predictable. It also makes characters who call out “hello” look absent-minded.

Have fun at the movies!
Sally Silverscreen
I know that the food fight is a key realization moment in the movie Hook, but I’ve never understood it either.
Good point about showing location instead of just telling! It’s hard to be immersed on command.
I am not a fan of the thrown together movie poster, either. My sister and I challenged ourselves a few weeks ago to recreate a movie poster that we thought didn’t capture the feeling of the film and it was such a fun activity!
I have seen the splitting up men and women by what they drink which seems very strange to me and I have to wonder, too, if it is inspired by reality or if reality is influenced by stories…
LikeLiked by 1 person
Thank you for sharing your thoughts on the listed movie trends, Chloe! It’s been years since I last saw Hook, so I completely forgot there was a food fight in that movie.
LikeLike