Word on the Street: Made-for-TV Film Projects, including a Hallmark series, in the Works

On July 24th, Google Trends Now reported a Christmas movie is about to begin filming in late August. So far, this film is titled ‘The Seek for Christmas’. But “that may most likely change earlier than it airs”, says Evergreen Movie Productions’ Daniel Lewis. Erin Cahill, an actress who has starred in five Hallmark films, will be the lead actress and a producer on the project, according to the article. Maclain Nelson has also been announced as the movie’s director. The production is being filmed in Natchez, Mississippi, which is located near the Louisiana border. Daniel said ‘The Seek for Christmas’ “is about three sisters who grew aside and their journey of discovering their manner again to one another over the Christmas vacation”. Daniel also said “that filmmakers did their analysis to make the film as authentically Natchez as attainable and have written Natchez Christmas traditions such because the annual Christmas parade into the script”. Even though Hallmark Channel is mentioned in the article and its title, the network has not confirmed their association to this movie, as of late July to early August 2021.

In Kemptville, Ontario, Canada, a Christmas movie has been in production since July 19th. Ashley Kulp, from Inside Ottawa Valley, writes that this movie is, so far, titled “The Christmas Campaign”. Filming locations in Kemptville have included “the former North Grenville District High School on Prescott Street” and downtown Kemptville. Almonte, Carp, and Ottawa have also been announced as filming locations. No story-related details or casting decisions have been made known at this time. Also, it is unknown where this movie will premiere.

The link to the articles I referenced in this post:

https://trends.blogdady.com/hallmark-channel-christmas-film-filming-in-natchez-in-august-mississippis-greatest-group-newspaper/

https://www.insideottawavalley.com/news-story/10442638-what-s-going-on-here-christmas-in-july-holiday-movie-being-filmed-in-kemptville/

Christmas themed movie tickets created Kraphix at freepik.com. <a href=’https://www.freepik.com/free-vector/movie-tickets-christmas_971544.htm’>Designed by Kraphix</a>. <a href=”https://www.freepik.com/free-photos-vectors/christmas”>Christmas vector created by Kraphix – Freepik.com</a>. Image found at freepik.com.

Angelique Jackson, from Variety, reported on July 28th about Hallmark’s plans to create television films based on the company’s Mahogany card line. The article states how these efforts will consist of “a quarterly slate of original movies coming to Hallmark Movies & Mysteries in early 2022”. The pre-production phase of the project started “in early 2021”, with Wonya Lucas, Crown Media Family Networks’ president and CEO, and Toni Judkins, Crown Media Family Network’s current programming and development senior VP, working to get the project off the ground. “Mahogany is a 34-year-old brand that has been an important part of the portfolio since its existence. So for us, it’s not an initiative; it’s bringing something to life through storytelling”, said Wonya. Toni responded to Variety by saying “It was a brand that I love and have known for decades. It just seemed like the most natural, authentic thing to do, to translate and take the inspiration behind the Mahogany card brand and bring it to air”.

This article from Variety mentions how Hallmark has big plans for their Mahogany series. Angelique writes how the network wants “to further expand the franchise to include podcasts and scripted series in the coming years”. According to the article, the Mahogany series is a stepping stone toward programming based on Hallmark’s other card lines, including Eight Bamboo, which highlights “Chinese values and customs”. But in order to make these big plans a reality, Hallmark needs big money to make them happen. In my last Word on the Street story, I speculated how Hallmark might not be as financially strong as in years past. This speculation is based on things happening with the company that I’ve seen and heard as a consumer of some of the network’s programming. To add to this, it should be noted that Hallmark Movies & Mysteries, the network that will host the Mahogany films, doesn’t have the strongest numbers in viewership. As of late July to early August 2021, the movie from Hallmark’s second network with the highest number in viewership was Aurora Teagarden Mysteries: Til Death Do Us Part, which garnered 1.6 million viewers. This number is lower than those from Hallmark Movies & Mysteries’ past films, with 2017’s Rocky Mountain Christmas receiving a record-breaking 2.18 million viewers. One of the reasons for these low numbers is how Hallmark Movies & Mysteries is a smaller network compared to the main Hallmark Channel. This means that the second network doesn’t have the same amount of sponsorship opportunities as the first network does. Because of Hallmark Movies & Mysteries’ smaller size and lower viewership, maybe Hallmark has been cancelling programs like Home & Family in order to put those finances and resources toward the Mahogany series? Like any film project in pre-production, we’ll just have to wait and see how this series will be carried through.

Links to the references I included in this post:

https://variety.com/2021/tv/news/hallmark-mahogany-card-line-tv-movies-2022-1235028599/

http://www.ratingsryan.com/2021/06/cable-tv-ratings-week-ending-june-13.html

https://web.archive.org/web/20171227121829/http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-friday-cable-originals-network-finals-12-22-2017.html

Christmas card image created by Freepik at freepik.com. <a href=’https://www.freepik.com/free-vector/christmas-card-with-watercolor-mistletoe-decoration_965555.htm’>Designed by Freepik</a>. <a href=”https://www.freepik.com/free-photos-vectors/watercolor”>Watercolor vector created by Freepik</a>. Image found at freepik.com. 

Andrea Brooks, who stars on When Calls the Heart as Faith, will be co-leading two upcoming movies. In an article from Heavy, these movies are, right now, titled ‘Sit, Stay, Love’ and ‘Fishing for Love’. With ‘Sit, Stay, Love’, Andrea will star alongside Hallmark alumni, Marcus Rosner. The film will be directed by Heather Hawthorn Doyle. According to the article, this movie is about the following:

“A woman’s tightly controlled life starts to loosen up when she adopts a dog and falls in love with him and the owner of the animal shelter she adopted him from”

For ‘Fishing for Love’, Andrea will star with Spencer Lord. The article from Heavy states “the movie was filmed in Brentwood Bay, British Columbia, Canada” and is about the following:

“When Kendall, a successful restaurant designer comes home to Mystic Bay for the annual Big Catch Festival, she finds herself in uncharted waters with town newcomer Zack. Is Kendall baited for trouble in her home town or will she catch true love?”

As of late July to early August 2021, “It’s not clear if either of her [Andrea’s] two new movies will be airing on The Hallmark Channel or somewhere else”, as stated in the article.

The link to the Heavy article I referenced:

Group of puppies image created by Rawpixel.com at freepik.com. <a href=”https://www.freepik.com/free-photos-vectors/background”>Background photo created by rawpixel.com – http://www.freepik.com</a>. Image found at freepik.com.

What are your thoughts on these pieces of movie news? Which project sounds the most interesting to you? Please let me know in the comment section!

Have fun at the movies!

Sally Silverscreen

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