While Avengers: Infinity War will dominate the big-screen on the weekend of April 27th, another movie will take over the small-screen on that same weekend: Hallmark Hall of Fame’s The Beach House. In an effort to continue their 60+ year legacy, Hallmark is adapting Mary Alice Monroe’s novel as the next installment in the collection. Recently, Hallmark released a trailer for the film on their website, almost two weeks before the movie’s premiere. Keep reading if you want to find out how I feel about this trailer!
I’ll be honest with you, I wasn’t thrilled with this trailer for a few reasons. The first is the editing. This trailer is filled with choppy, quick-cuts which gave the impression that the film will have a faster pace. However, the pace of a typical Hallmark Hall of Fame movie is on the slower side, so it doesn’t make any sense to make the movie seem faster than it probably will be. Another weak point to this trailer is the number of potential plots. I haven’t read the book yet, but just by judging the trailer, there seems to be six plots within this movie. This makes The Beach House appear like it doesn’t have a clear focus on its story. I know what the basic premise is because I own a copy of the book, but the average Hallmark audience member might not know that when they’re watching the trailer. Something that I noticed while watching the trailer for The Beach House was almost none of the characters having a Southern accent despite the fact that the book takes place in the South. Because I haven’t read the book yet, I don’t know whether or not the characters are supposed to have accents. But again, judging the trailer, it just disappointed me.
Come to think of it, I’m not impressed with the overall marketing campaign for The Beach House. As much as I want to read the book and as much as I want this movie to be good, the advertisements for this movie have not gotten me excited about this film. However, I will still see this movie, especially with an open mind. I will try to read the book and maybe I’ll review this movie for 18 Cinema Lane.
If you want to watch the trailer, here is the link: http://www.hallmarkchannel.com/the-beach-house/videos/preview-the-beach-house
Have you seen The Beach House trailer? What did you think of it? Share your thoughts in the comment section!
Have fun at the movies!