Take 3: Holly and Ivy Review

For the third year in a row, I am participating in the Christmas in July Blogathon, hosted by Drew from Drew’s Movie Reviews! This time around, I went back to the Hallmark well. When I first joined the blogathon, I reviewed a Hallmark film titled Christmas Camp. If you read that article, you would know that I wasn’t a fan of it. Last year, I wrote about Little House: Bless All the Dear Children, a film that was a fine, family-friendly picture. Since I still had the Hallmark Movies & Mysteries movie, Holly and Ivy, on my DVR, I chose to review this title for the 2021 blogathon. In 2020, I didn’t see a lot of Christmas films from Hallmark. In fact, the only newer release I watched and/or wrote about was The Christmas Bow. Within a year, I have heard good things about Holly and Ivy, with my family sharing similar sentiments. Therefore, I figured it was time to finally check the movie out. How does it compare to The Christmas Bow? Like a child counting down to Christmas Day, you’re just going to have to wait to find out!

Holly and Ivy poster created by Hallmark Movies & Mysteries and Crown Media Family Networks

Things I liked about the film:

The acting: If the interactions between the characters feel like they are having real-life conversations with each other, that’s how you know the acting in a given film is good. That was certainly the case within Holly and Ivy! All of the characters got along well with one another, as they had good on-screen chemistry. It also helps that the cast as a whole was talented! I’ll be honest, I have never seen any of Janel Parrish’s projects from her filmography. However, I did see her on Dancing with the Stars. The way Janel’s character reacts to various situations came across very naturally. While Melody and her neighbor, Nina, are decorating Melody’s Christmas tree, she shares her reason for collecting elf ornaments. The tone of Melody’s voice and the look in her eyes highlights how reminiscent she is over something as small and simple as ornaments. These acting techniques helped make Janel’s performance feel believable. While we’re on the subject of Nina, let’s talk about Marisol Nichols’ performance. While portraying this character, Marisol embodied what a good mother should be. Despite dealing with her own medical issues, she always tries to take an active role in her daughters’ lives. While decorating her family’s Christmas tree, Nina reveals a special tradition that involves Nina performing a dance routine with Holly and Ivy. This scene shows how much she enjoys the life she has created for herself. While I like the performances of Sadie Coleman and Piper Rubio, the actresses who portrayed the titular characters, I want to talk about Jeremy Jordan’s performance. Similar to Janel Parrish, I am not familiar with Jeremy’s filmography. However, I still liked seeing his portrayal of Adam. His on-screen personality was easy-going and care-free. While he took his profession and hobby seriously, Adam just wanted to have a good time. When he interacted with Melody, you could tell just by watching them that these characters were made for each other. It helped that both Adam and Melody had similar personalities, but were traveling on similar paths in regards to their respective careers.

The presentation of Christmas tropes/activities: Hallmark is known for featuring a plethora of Christmas related tropes and activities within each story. But sometimes, these films are oversaturated with them, as if there is a checklist that needs to be completed. Holly and Ivy shows some Christmas related activities that have been featured in other Hallmark films. It’s the way they are included in the story that sets Holly and Ivy apart from the network’s other titles. In one scene, Melody is decorating homemade Christmas ornaments with Holly and Ivy. The purpose of showing these characters creating Christmas decorations is to give the audience some of Melody’s backstory. That small piece of information was emphasized more than the activity. This scene is an example of how there was enough presentation of Christmas tropes and activities for the viewer to get the intended point. At the same time, if you were to put this same story around any other holiday, it would still work.

An emotional balance: In films that revolve around a serious, real world topic, such as a potentially terminally ill relative, the overall tone tends to be heavy. There are times when viewers warn one another to “have a box of tissues at hand” or share that the film will “pull at your heartstrings”. While there are somber moments in Holly and Ivy, the movie itself never felt sad. In fact, feelings of sorrow and despair never crossed my mind. That’s because the script doesn’t rely too heavily on the sadder parts of the story. Instead, the creative team strives for a balance by also focusing of happier, more joyous moments. As I mentioned earlier in this review, Nina is dealing with medical issues. Even though these issues are discussed and an emergency plan is created if the worst-case scenario happens, Nina puts her energy toward helping Melody and being present in her daughters’ lives. In fact, I can think of more scenes where Nina is enjoying the company of her friends and family than worrying about her medical situation.

The 2021 Christmas in July Blogathon banner created by Drew from Drew’s Movie Reviews

What I didn’t like about the film:

Adam’s conflict: It’s typical for the male and female protagonist to have their own conflicts within a Hallmark picture. However, I didn’t like Adam’s conflict in Holly and Ivy. Throughout the film, Adam’s parents wanted him to come work at the family car dealership. But Adam would rather stay a contractor and focus on his woodworking hobby on the side. This conflict reminded me of a young, college-bound adult not seeing eye-to-eye with their parents on a potential degree. Because of this, it felt a bit immature for a character that appears to be in his early 30s. One of the film’s messages and Adam’s parents’ mantra is “help where help is needed’. By being a contractor and taking up woodworking, Adam is doing exactly what his parents wanted; helping where help is needed. It baffled me how his parents failed to realize this until the end of the film.

 Chippewa Falls Library being unbelievably ill-equipped: I understand that some libraries deal with more challenges than others. But based on what the movie presented, the town of Chippewa Falls appeared to be doing just fine. There’s no evidence of the town being a predominantly low-income community or having a high crime-rate. What the characters said about the library’s issues didn’t match up with the visuals. During her time volunteering at the library, Melody comes up with several ideas in order to solve some of the library’s problems. Two of these ideas are renting out meeting rooms for events and setting up a “Mitten Tree” to collect hats and scarves for citizens in need. I can only speak from my own experience, but my local library already does these things. With that said, I find it hard to believe that the Chippewa Falls Library wouldn’t utilize these resources already.

The inclusion of Betty the dog: Holly and Ivy have a dog named Betty, who periodically appears in the film. While I don’t have anything against the dog itself, I don’t think it was necessary to include a dog in this story. Having Betty in the movie felt like she was there just for the sake of being there. If you had written the dog out of the script, I don’t think it would make a difference.

Christmas family image created by Freepik at freepik.com. <a href=’https://www.freepik.com/free-vector/nice-family-christmas-scene-singing-together_1458033.htm’>Designed by Freepik</a>. <a href=”https://www.freepik.com/free-photos-vectors/background”>Background vector created by Freepik</a>. Image found at freepik.com.

My overall impression:

Like I mentioned in the introduction, this is my third year participating in the Christmas in July Blogathon. Out of the three movies I’ve reviewed, Holly and Ivy is, by far, the best one! Within the past few years, Hallmark Movies & Mysteries has, in my opinion, made stronger films than their companion, Hallmark Channel. This is because Hallmark’s second network appears to try different things when it comes to storytelling. Holly and Ivy is a good example of this, as I highlighted in my review. There wasn’t a heavy emphasis on Christmas tropes/activities like in other Hallmark films. Creating a balance between the happier and sadder moments of the story also helps shape the film’s identity. I ended up liking this movie almost as much as I liked The Christmas Bow. Come to think of it, I wish Holly and Ivy was the Hallmark Hall of Fame movie for 2020. This story certainly has the ingredients for that to have been a reality. But I guess that wasn’t meant to be.

Since we’re still talking about Hallmark Movies & Mysteries, it’s time for me to share who I’d invite to Drew’s Christmas party! This year, I chose John Christian Plummer! For those who are not familiar with him, John is the father of Charlie Plummer and is one of the screen-writers of Hallmark Movies & Mysteries’ Mystery 101 series. When I look back on the celebrities that have been “invited” to Drew’s Christmas party in the past, actors and actresses made up the majority of the guests. While choosing an actor or actress as a guest is totally fine, I wanted to change things up a bit. To an extent, screen-writers are underrated, especially from Hallmark. Therefore, my invitation will, hopefully, give recognition to at least one of them. Like in 2019 and 2020, my invites are about giving “standing ovations”.

Overall score: 7.7 out of 10

What are your thoughts on Holly and Ivy? Which Hallmark movies do you wish had become Hallmark Hall of Fame titles? Tell me in the comment section!

Have fun at Drew’s Christmas party!

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Bringing Back the Gold Sally Awards’ Best Supporting Actor Division!

As I promised, I am hosting a re-vote for the Gold Sally Awards’ Best Supporting Actor Division. I also plan to wrap up the Awards voting, as there are three polls lefts. But don’t worry, Sally’s Star of the Year will still be included. This round of voting will start today, June 30th, and end on July 7th. Like before, you can vote for more than one nominee. But you can only vote once per person. The link to the poll is featured under the list of nominees.


Who was the Best Supporting Actor of 2020?

 

Gene Kelly — Anchors Aweigh
Fred Savage — The Boy Who Could Fly
Omri Katz — Matinee
Noah Valencia — Sweet Nothing in My Ear
Andrew Tarbet — If You Believe
Jamie Bell — Nicholas Nickleby (2002)
Brock Peters — To Kill a Mockingbird
Vincent Perez — Cyrano de Bergerac (1990)
Joe Penny — Perry Mason: The Case of the Shooting Star
Steve Bacic — Mystery 101: An Education in Murder
 
 
 
 
 
 

 

Have fun voting!

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The Gold Sally Awards is Back with the Best Supporting Actor Division

Despite being busy with some blog and non-blog related projects, I am still continuing to host the Gold Sally Awards! For this round of voting, you get to choose who will receive the title of Best Supporting Actor. Like the previous polls, you can vote for more than one nominee. But you can only vote once per person. This poll will be active until June 7th and the link to the poll is under the list of nominees.

Movie award essentials image created by Freepik at freepik.com. <a href=”https://www.freepik.com/free-photos-vectors/background”>Background psd created by freepik – http://www.freepik.com</a>. Image found at freepik.com. 

 

Who was the Best Supporting Actor of 2020?
Gene Kelly — Anchors Aweigh
Fred Savage — The Boy Who Could Fly
Omri Katz — Matinee
Noah Valencia — Sweet Nothing in My Ear
Andrew Tarbet — If You Believe
Jamie Bell — Nicholas Nickleby (2002)
Brock Peters — To Kill a Mockingbird
Vincent Perez — Cyrano de Bergerac (1990)
Joe Penny — Perry Mason: The Case of the Shooting Star
Steve Bacic — Mystery 101: An Education in Murder
 
Created with PollMaker

Have fun voting!

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Extending the Gold Sally Awards’ Best Actress Poll

Similar to the Gold Sally Awards’ Best Actor Poll, I am extending the Best Actress Poll. This is because the Best Actress Poll did not receive any votes. If you are interested in voting, you have until May 10th to submit your votes. Even though you can only vote once per person, you can vote for more than one nominee. The link to the poll is listed under the poll image.

Tools of a writer image created by Freepik at freepik.com. <a href=’https://www.freepik.com/free-photo/camera-and-coffee-near-notebook-and-accessories_2399437.htm’>Designed by Freepik</a>. <a href=”https://www.freepik.com/free-photos-vectors/vintage”>Vintage image created by Freepik</a>. Image found at freepik.com.

Who is the Best Actress of 2021?

 

Kathryn Grayson — Anchors Aweigh
Lucy Deakins — The Boy Who Could Fly
Kellie Martin — Matinee
Gena Rowlands — Grace & Glorie
Marlee Matlin — Sweet Nothing in My Ear
Ally Walker — If You Believe
Margaret O’Brien — The Unfinished Dance
Anne Hathaway — Nicholas Nickleby (2002)
Kat Graham — Fashionably Yours
Lucia Micarelli — The Christmas Bow
 
 
 
 
 
 
Created with PollMaker

Have fun voting!

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Now is the time to vote for the Gold Sally Awards’ Best Actress!

I’ve been working on a personal creative project that has taken me longer than I expected. But now I’m back to publish another poll for the 3rd Annual Gold Sally Awards! For this poll, you can vote for who is the Best actress from the movies I saw in last year. While you are able to choose more than one nominee, you can only vote once per person. This poll begins today, April 21st, and ends on April 28th.

Image of prom boutonniere created by Cynthia Lutes at freeimages.com. Photo by <a href=”/photographer/cindylutes-60975″>Cynthia Lutes</a> from <a href=”https://freeimages.com/”>FreeImages</a&gt;. Image found at freeimages.com.

Who is the Best Actress of 2021?

 

Kathryn Grayson — Anchors Aweigh
Lucy Deakins — The Boy Who Could Fly
Kellie Martin — Matinee
Gena Rowlands — Grace & Glorie
Marlee Matlin — Sweet Nothing in My Ear
Ally Walker — If You Believe
Margaret O’Brien — The Unfinished Dance
Anne Hathaway — Nicholas Nickleby (2002)
Kat Graham — Fashionably Yours
Lucia Micarelli — The Christmas Bow
 
 
 
 
 
 
Created with PollMaker

Have fun voting!

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Extending the Gold Sally Awards’ Best Actor Division!

Last week, I posted the Best Actor poll for the Gold Sally Awards. But no votes were received within that week. So, I’m extending this poll from today, April 6th to April 13th. Like I’ve said before, you can vote for more than one nominee. However, you can only vote once per person. The link to the poll is listed at the bottom of the poll image.

Masks of comedy and tragedy images created by freepik at freepik.com. <a href=”https://www.freepik.com/free-photos-vectors/background”>Background vector created by freepik – http://www.freepik.com</a>. Image found at freepik.com.

Who is the Best Actor of 2020?

 

Charlie Hunnam — Nicholas Nickleby (2002)
Danny Thomas — The Unfinished Dance
Tom Amandes — If You Believe
Jeff Daniels — Sweet Nothing in My Ear
Brandon Lee — The Crow
Kendrick Sampson — Fashionably Yours
Neal McDonough — Grace & Glorie
John Goodman — Matinee
Jay Underwood — The Boy Who Could Fly
Frank Sinatra — Anchors Aweigh
 
 
 
 
 
 
Created with PollMaker

Have fun voting!

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It’s Time to Choose the Gold Sally Awards’ Best Actor of 2021

After a short hiatus, the Gold Sally Awards polls are back! This time, you can choose which actor was the best one out of the movies I saw in 2020! As usual, you can vote for as many nominees as you’d like. But you can only vote once per person. The poll begins today on March 29th and ends on April 5th. You can vote by clicking on the link under the poll image.

The official logo of 18 Cinema Lane! Image found at https://katthemovies.wordpress.com/2019/03/30/graphic-design-is-my-passion/.
Who is the Best Actor of 2020?
Charlie Hunnam — Nicholas Nickleby (2002)
Danny Thomas — The Unfinished Dance
Tom Amandes — If You Believe
Jeff Daniels — Sweet Nothing in My Ear
Brandon Lee — The Crow
Kendrick Sampson — Fashionably Yours
Neal McDonough — Grace & Glorie
John Goodman — Matinee
Jay Underwood — The Boy Who Could Fly
Frank Sinatra — Anchors Aweigh
 
 
 
 
 
 
Created with PollMaker

Have fun voting!

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It’s time to vote for the Gold Sally Awards’ Best Story

The Gold Sally Awards recognizes the crucial role screenwriting plays in the filmmaking process. Among the best movies I saw in 2020, you can choose which film contained the best story! Even though you can only vote once per person, you are able to vote for more than one nominee. As I’ve said before, the link to the poll is featured under the list of nominees. This poll starts today, March 15th, and ends on March 21st.

In case you’re wondering, this is a screenshot from the Murder, She Wrote episode, ‘The Legacy of Borbey House’. Screenshot taken by me, Sally Silverscreen.

Which film from 2020 had the Best Story?

 

Nicholas Nickleby (2002)
The Unfinished Dance
If You Believe
Sweet Nothing in my Ear
From Up on Poppy Hill
Batman: Mask of the Phantasm
Grace & Glorie
Matinee
The Boy Who Could Fly
Anchors Aweigh
 
 
 
 
 
 
Created with Poll Maker

Have fun voting!

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The 3rd Annual Gold Sally Awards is Finally Here!

To celebrate the anniversary of 18 Cinema Lane’s beginning, I host a movie awards to highlight the best films I saw in the previous year. As I had several projects on my plate in February, the Gold Sally Awards were pushed back. However, the Gold Sally Awards are still happening, starting with the Best Movie category! In this division, all of the films that were featured on my Top 10 Best Movies I Saw in 2020 list will compete for the title of Gold Sally Awards’ Best Movie. Like in years past, you are allowed to vote for more than one nominee. But you can only vote once per person. This poll starts today and ends on March 14th. On the bottom of the poll, there is a link where you can submit your vote. If you’re having technical difficulties, please don’t hesitate to speak up in the comment section.

I usually don’t show this anniversary image on my blog. However, I thought it would make sense for the start of this year’s Gold Sally Awards! WordPress Anniversary image created by WordPress.

What was the Best Movie of 2020?
Anchors Aweigh
The Boy Who Could Fly
Matinee
Grace & Glorie
Batman: Mask of the Phantasm
From Up on Poppy Hill
Sweet Nothing in my Ear
If You Believe
The Unfinished Dance
Nicholas Nickleby (2002)
 
 
 
 
 
 

Have fun voting!

Sally Silverscreen

Hallmark’s Top 10 Missteps From the 2010s That Should Not Be Repeated

When I published my review for Teenage Rebel last December, it became my 225th movie review! Since then, I’ve been thinking about what kind of article I should write in honor of this milestone. A few days ago, I saw a video on Youtube titled ‘Top 6 AG Trends that need to *GO* this Decade’. This video focused on how American Girl could correct their mistakes from the 2010s. Created by pinksmartiesag, it inspired me to think about the ways Hallmark can improve in the 2020s. Like any company, Hallmark is not perfect.  There are areas where they can grow and find success. During the first year of the 2020s, I have seen Hallmark’s mistakes from the past decade seep into 2020. In this list, I will talk about the missteps that Hallmark should leave behind in the 2010s to have a chance to make better choices in this new decade. Similar to the list-articles I’ve written in the past, everything I talk about is based on my opinion of the things I have noticed as a fan and consumer. The list is meant to be critical in a constructive way, not mean-spirited or negative. When I refer to Hallmark in this article, I am focusing on the entertainment division of Hallmark; which consists of the Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.

Image of 2010 and 2020 on chart created by Macrovector at freepik.com. Infographic vector created by macrovector – www.freepik.com
1. Hallmark Channel’s Over-Reliance on the Romantic Comedy (Rom-Com) Genre

In the 2010s, when Rom-Coms made less appearances in the cinema than in previous decades, Hallmark made it their mission to save this genre from extinction. While Hallmark attempted to preserve Rom-Coms, they ended up putting almost all their eggs in one basket. Now, every movie on Hallmark Channel is a Rom-Com, telling the same types of stories over and over again. This decision has caused the films on this network to feel repetitive and predictable. When you look at a typical poster for a Hallmark Channel movie, you already know how the story will play out. Lately, I’ve been watching and reviewing past Hallmark films, which have much more interesting stories. It feels like those were the days when Hallmark would embrace originality and not shy away from taking creative risks. I would like to see Hallmark experiment with different genres and tell a variety of stories in the 2020s. Creativity and imagination should be the rule moving forward!

2. Continually Using the Same Tropes and Clichés

Because Hallmark Channel has focused on the Rom-Com genre, there are several genre related tropes and clichés that are continually used throughout Hallmark’s film library. In my list of The Top 10 Worst Clichés from Hallmark Movies, I talk about some clichés that have run their course. How many times can you tell a story where a woman from a big city goes back to her small hometown before you call it quits? The constant inclusion of these tropes and clichés cause a given film to be more predictable. Even though some creative teams have approached these story-telling concepts in new and interesting ways, it feels like that has been the exception to the rule. It’s time for Hallmark to either put a new twist on these clichés and tropes or abandon them altogether.

3. The Hypocrisy

Ever since 2019, I have noticed Hallmark’s blatant hypocrisy when it comes to certain areas of their entertainment division. For this point, I’ll provide two examples. In my editorial, When Hallmark Made Their Fans Really Upset, I wrote about how, in 2019, Hallmark advertised they would be airing a new movie every Saturday night for an entire year on Hallmark Channel. However, that statement turned into a broken promise, as there were some Saturdays where no new movies premiered. I also said in that editorial how Hallmark Channel and Hallmark Movies & Mysteries kept their promises to air a Christmas movie every Thursday and Friday night in correlation with the 10th Anniversary of Hallmark Channel’s “Countdown to Christmas” line-up. When it comes to subjects that Hallmark cares about, like Christmas, that becomes one of their top priorities. For everything else, it falls to the wayside.

While promoting Hallmark’s Christmas line-ups last year, George Zaralidis, Hallmark’s network program publicity vice president, claimed that “diversity and inclusion is a top priority for us”. But there are times when these words sound empty. The upcoming Hallmark Channel movie, Fit for a Prince, is a perfect example. Based on promotional material directly from the network’s website, we can see this is the same type of “royal” movie, starring the same types of actors in the same types of roles. Remind me how this is diverse? When it comes to story-telling, diversity is more than just a character’s appearance. It’s also about the perspectives, beliefs, and journeys those characters bring to the overall story. In my award post, The Sunshine Blogger Award and The Blogger Recognition Award: Two Awards for the Price of One, I said that I wanted to see Bai Ling join the main cast of When Calls the Heart as Hope Valley’s first female Mountie. One of the reasons why I want this is because it would be a beautiful opportunity for Hallmark to put their money where their mouth is. If diversity is that important to them, then they will take no issue in casting Bai on Hallmark Channel’s most popular scripted show.

4. Hallmark Making Promises They Know They Can’t Keep

As I just mentioned in point number three, Hallmark broke their promise to air a new movie every Saturday night for an entire year on Hallmark Channel. But that wasn’t the only promise the company broke in 2019. In my aforementioned editorial, When Hallmark Made Their Fans Really Upset, I talk about several films that were mysteriously removed from Hallmark Channel’s and Hallmark Movies & Mysteries’ schedules after being promoted for weeks or months. If Hallmark had any thoughts about moving films out of their respective premiere dates, why would they spend so much time promoting them and setting dates? In the seventh season of When Calls the Heart, Clara and Jesse had entertained the idea of having an outdoor wedding. But when the wedding arrived, their ceremony ended up taking place indoors. According to Kami, from Hallmarkies Podcast, that episode was filmed in November. This begs the question; if the creative team behind the show knew it would be too cold to film any outdoor events, why would they mention the idea of an outdoor wedding in the first place? In the 2020s, it would be nice to see Hallmark stick to their word more often. Broken promises lead to broken trust with the viewers, which is not good for any business.

5. An Adoption Ever After Segment During the Seasonal Line-Up Preview Specials

When Larissa Wohl first joined Alison Sweeney in 2019’s “Valentine’s Day & Adoption Ever After Preview Special”, the program was used to not only promote Hallmark Channel’s Valentine themed movies, but also that year’s Cat Bowl, Kitten Bowl, and American Rescue Dog Show. At the time, the cross-promotion made sense. But as Larissa kept appearing in Hallmark’s other seasonal line-up preview specials, as well as the Crossword Mysteries & Friends Preview Special, she ended up overstaying her welcome. Instead of promoting a worthy cause, it felt like she was interrupting the regularly scheduled program to host an infomercial about homeless pets. Most people can get behind the idea of raising awareness for shelter animals. However, using the same tactics over and over again gets repetitive and runs the risk of turning away potential supporters.  I don’t know if Hallmark has any plans to air preview specials for the various seasonal line-ups in the 2020s. If they do, I hope they think twice before adding the Adoption Ever After segments to the specials.

Heart shaped balloons image created by Katemangostar at freepik.com. <a href=”https://www.freepik.com/free-photos-vectors/background”>Background vector created by katemangostar – http://www.freepik.com</a>. Image found at freepik.com.
6. Hallmark’s Excessive Obsession with Christmas

Hallmark loves Christmas; I get it. But is it really necessary for them to do the following?

  • Airing both Christmas line-ups for almost three months
  • Showing Christmas movies on three networks throughout the year
  • Creating over twenty movies between two channels
  • Devoting an entire month to Christmas in July

In my opinion, the answer is absolutely not, as there is a fine line between loving something and going overboard. Because of Hallmark’s excessive obsession with the holiday, they are actually doing more harm than good to their line-ups. In 2019 and 2020, the “Countdown to Christmas” and “Miracles of Christmas” line-ups received less viewership than in years prior. Hallmark’s decision to make more Christmas movies year after year prevents their films from becoming beloved classics. Movies like The Christmas Card, A Boyfriend for Christmas, and The Nine Lives of Christmas were able to achieve long term success because they premiered in years where Christmas line-ups were smaller, allowing these projects to stand out. As I’ve said before on 18 Cinema Lane, Hallmark needs to pull back the reigns on their approach to Christmas. Give Hallmark Channel and Hallmark Movies & Mysteries ten movies each, as it would challenge each creative team to create something new and unexpected. Save Christmas films for a week in July and for a month and a half toward the end of the year. Once upon a time, Hallmark’s Christmas line-ups were anticipated events. Now, it has become run of the mill and one of the only things Hallmark cares about.

7. Movie Premiere Twitter Parties

For those of you unfamiliar with this concept, Twitter parties take place for the premiere of new Hallmark programs and movies. Let’s use the upcoming movie Aurora Teagarden Mysteries: How to Con a Con as an example. Before the film appears on television for the first time, someone directly connected with the project, either the director, producer, or stars, will encourage viewers to send tweets during the movie. There may even be pop up advertisements for the Twitter party while other films or shows are on T.V. When Aurora Teagarden Mysteries: How to Con a Con airs on March 14th, viewers can tweet about their thoughts on the film, share their theories with other viewers, and have brief conversations with the stars. Personally, I never participated in these Twitter parties because I wanted to give my undivided attention to the film I was watching. The tweets from the Twitter parties are laced with spoilers, which means I have to avoid Twitter after a new movie or television show episode has premiered. From what I remember, Bill Abbott was a big advocate for this kind of interaction with the customers. But in 2020, Bill stepped down as President of Hallmark’s entertainment division. Also, Twitter isn’t as popular of a social media platform as it was five or ten years ago. With all these factors, it makes me wonder why Hallmark would still promote Twitter parties?

8. Giving Movies Unnecessary Hype

I haven’t seen this happen often on Hallmark networks. However, I have seen it happen enough to know that Hallmark needs to discontinue the practice. The two examples I’ll use for this point are 2014’s Northpole and 2019’s Bottled with Love. Before Northpole premiered, it seemed like news about the film was inescapable. Commercials would air constantly, reminding viewers of what they already knew. Even products directly associated with the film, like the North Pole Communicator, were sold at Hallmark stores. Even though the film received a large viewership number and a sequel, the movie has become forgotten. As the years go on, it is rarely featured in Hallmark’s Christmas schedules. As I mentioned in my review for Bottled with Love, Hallmark chose to overhype this film by proclaiming it was “the best movie you’ll see all year”. But when the movie premiered, it was only a “flash in the pan”. Its viewership numbers were fine, but nothing spectacular. I shared the same thoughts on the film itself. What Northpole and Bottled with Love have in common is how Hallmark overhyped these movies so much, they prevented them from being memorable in the long run. I’m hoping this was just a phase within Hallmark’s lifespan.

9. Launching Television Shows from Movies

Since Cedar Cove became Hallmark’s first scripted television show, Hallmark Channel has had three shows that originally started as a movie or a series of movies: When Calls the Heart, Good Witch, and Signed, Sealed, Delivered. But the only one that has found continued success is When Calls the Heart. While Good Witch has received more than five seasons, its overall quality has dropped since season three, as I’ve mentioned before on my blog. Meanwhile, Signed, Sealed, Delivered was converted into a movie series after the show’s first season and moved to Hallmark Movies & Mysteries. This isn’t a good track record for Hallmark. Instead, they should create shows based on new ideas or well-liked books that are overshadowed by more popular titles.

10. Hallmark’s Summer and Winter TCA Events

Twice a year, Hallmark partners with the Television Critics Association to host a special event where they announce upcoming media related projects. Back in 2018, I wrote a Word on the Street story about announcements made at Hallmark’s Summer TCA Event. Recently, it seems like Hallmark makes their more interesting announcements before or after these events. At each TCA event, announcements consist of projects most fans already knew about. Because of this and the fact that fewer social gatherings are taking place because of the Coronavirus, I question why Hallmark still hosts these events? I wish Hallmark would use those finances, time, and resources toward something more productive.

Hallmark’s Summer TCA Event poster created by Crown Media Family Networks and Hallmark Channel. Image found at https://www.crownmediapress.com/Shows/PRShowDetail?SiteID=142&FeedBoxID=845&NodeID=302&ShowType=&ShowTitle=2018+Summer+TCA.&nbsp;

Have fun at the movies!

Sally Silverscreen

Here is a link to the article about George Zaralidis’ statement:

https://www.msn.com/en-us/entertainment/news/hallmark-will-include-lgbtq-storylines-in-christmas-movie-lineup-diversity-and-inclusion-are-top-priority-for-us/ar-BB16Py6W