Last January, I reported how Bill Abbott stepped down from his presidential and CEO position at Hallmark. Now, another business leader from the Gold Crown company has decided to walk away. On May 17th, Nellie Andreeva, from Deadline, published an article about the departure of Michelle Vicary, who was Hallmark’s executive for programming and production. The article states how Michelle will step down from her position “at the beginning of June”. While no replacements have been announced at this time, Randy Pope and Darren Melameth, the company’s SVPs for Programming, Development, and Content Strategy, will serve “as interim co-heads of the department”. The article does not mention why Michelle decided to leave the company. However, Nellie does write how Wonya Lucas, the current CEO of Crown Media Family Networks, “has led a major restructuring” and made diversity and inclusion “a top priority”.
2021 has, so far, left me wondering if Hallmark has less money than they let on to the public. While everything I’m about to say is pure speculation, I have noticed some things that lead me to believe Hallmark’s entertainment division might not be fiscally strong. Nellie states in the aforementioned article how Lucas’ restructuring of the company has “resulted in some layoffs this year”. Even though the number of layoffs is not mentioned, the news of layoffs is not a good sign for any business. As of mid-to-late May, there have been no announcements for upcoming movies in the Picture Perfect Mysteries series, the Ruby Herring Mysteries series, the Signed, Sealed, Delivered series, and Hallmark Hall of Fame. In fact, there were no new Hallmark Hall of Fame or Signed, Sealed, Delivered films released in 2020. This makes me believe Crown Media Family Networks may be quietly moving away from these series in order to cut costs. In March, it was reported that daytime talk show, Home & Family, would be ending on August 4th. No official reason has been given for the show’s cancellation. Now adding the news of Michelle’s departure, Hallmark appears to be experiencing a rough patch. Everything I said is pure speculation. But I think a tell-tale sign of financial troubles would be if Hallmark created less Christmas movies than they did last year.
What are your thought’s of Michelle’s departure from Hallmark? Do you like the direction the network is currently moving in? Please tell me in the comment section!
Have fun at the movies!
Here are the links to the articles I referenced in this post: