Yesterday, on the 26th, Crown Media Family Networks held one of their most important events of the year. Stars from Hallmark Channel and Hallmark Movies & Mysteries gathered in Beverly Hills to celebrate the present and future of both networks. Hallmark fans stayed alert on social media, refreshing the webpage in the hopes of catching a new announcement about an upcoming project. A bi-annual event, Hallmark’s TCA (Television Critics Association) Event is when details about movies are revealed and new projects can spark the interest of many fans. This year’s Summer TCA Event brought fans a lot of news relating to Hallmark’s upcoming projects and business endeavors. Because of how much creative content was announced yesterday, I will focus on the announcements relating to Hallmark’s movies and a new television show. Along with these announcements, I will also share my thoughts about them. So, let’s start talking about these upcoming movies and television show!
Hallmark Movies & Mysteries made two movie announcements on Twitter and the Crown Media Family Networks website. The first announcement was about a project that will star and be executive produced by Susan Lucci. This project will be a movie based on Charley’s Web, a book by Joy Fielding. When I first read this announcement, I didn’t know who Susan Lucci was and I had never heard of the aforementioned novel. The brief synopsis that is featured on the Crown Media Family Networks website doesn’t make the movie sound that much different from the other mysteries that air on Hallmark Movies & Mysteries. On Twitter, the network also announced that a new mystery series was on the horizon, with Danica McKellar starring in “The Matchmaker Mysteries”. This series is the result of Hallmark Movies & Mysteries’ development deal with Patti Stanger (a.k.a. The Millionaire Matchmaker). Personally, I think there are too many mysteries series that are currently on and that are planning to air on Hallmark Movies & Mysteries. Hallmark should focus on the mystery series that are already ongoing (example: the Garage Sale Mystery series) and, possibly, conclude some of their stories so that new series can be introduced. Another announcement that came from Twitter was made by Josh Sabarra, who was the executive producer of Hailey Dean Mystery: Murder, with Love and Hailey Dean Mystery: Deadly Estate. In that tweet, which Hallmark Movies & Mysteries retweeted, Josh announced that more movies in the Hailey Dean series were coming in 2019! Having gained a new appreciation for the series after Hailey Dean Mystery Month, I am looking forward to these movies and seeing where the story goes after Hailey Dean Mysteries: A Will to Kill!
On Hallmark Channel’s Twitter feed, a tweet from Debbie Gibson was retweeted by the network. In this tweet, Debbie announced that the Summer of Dreams sequel, Wedding of Dreams, would premiere on September 8th. This piece of movie news was not surprising to me, as this release date and the film’s synopsis were announced on the Crown Media Family Networks website two days prior to the Summer TCA Event. However, I am excited that this movie is coming just around the corner! I have been following the development of this movie in my Word on the Street posts since March, so I’m glad to see Hallmark’s final product will premiere very soon!
A brand-new television show is on the way from Hallmark Movies Now! This show will be titled “When Hope Calls” and is a spin-off of When Calls the Heart. The project is currently in development and is scheduled for a 2019 release. “When Hope Calls” is actually history in the making: not only would this be the first original series from Hallmark Movies Now, but it would also be the first spin-off show in Hallmark history! It really doesn’t surprise me that this show would air on Hallmark’s streaming service, as the business people in charge of Hallmark are trying to find ways to entice their customers to purchase Hallmark Movies Now. However, I think it’s a smart business move, as this allows for Hallmark’s creative efforts to grow on more than one platform. Honestly, I hope “When Hope Calls” is about Tom Thornton and his adventures as a tire salesman.
As I think about these pieces of movie and television news, as well as the other announcements that Hallmark made yesterday, I can’t help but feel disappointed. I was expecting more announcements about upcoming movies, such as those from the “Countdown to Christmas” line-up. The one project I was really hoping would be revealed at the Summer TCA Event was the new Hallmark Hall of Fame movie that will premiere around Christmas-time. I guess this movie is so special, Hallmark is choosing to keep it a secret for this long. I’m starting to wonder why Hallmark continues to host these events if they keep holding back on movie announcements, this occurrence happening more recently than in years past. Even this year’s Winter TCA Event was very underwhelming, with four movie announcements from Hallmark Movies & Mysteries, but none from Hallmark Channel. Now that I think about it, the movie announcements from the Winter TCA Event were not brought up at the Summer TCA Event. Though very few movie news stories were announced at Hallmark’s event, I’m pretty sure we’ll get more announcements about upcoming projects from the network as the days and weeks go on.
What are your thoughts about these movie news stories? Are you looking forward to any of these projects? Share your thoughts in the comment section below!
Have fun at the movies!
Sally Silverscreen
If you want to check out these stories or any of the tweets I referenced in this post, you can visit Hallmark Channel’s official Twitter feed (by going to @hallmarkchannel), Hallmark Movies & Mysteries’ official Twitter feed (by going to @hallmarkmovie), or by visiting this link: https://www.crownmediapress.com/Shows/PRShowDetail?SiteID=142&FeedBoxID=845&NodeID=302&ShowType=&ShowTitle=2018+Summer+TCA
18 Cinema Lane 