Two weeks ago, I published a Word on the Street story about Michelle Vicary returning to Hallmark as the company’s head of programming. But this is not the only recent change happening at Hallmark. Lynette Rice, of Deadline, reports how the company “eliminated 30 jobs on Wednesday”. The desire “to “transition our workforce to meet the needs of the business today”” was the provided reason for the cut jobs. Jimmy Holcomb, who was Hallmark’s Vice President of Production, is one of the laid off employees. His role at the company was overseeing “the physical production of MOWs, series, and specials for Hallmark Media’s broadcast channels”. He is “credited for creating new ventures for Hallmark Media throughout the world” as well. Meanwhile, Peter White, also from Deadline, reports how Lifetime “cut the majority of its non-scripted team”. The article states the reason for the cut jobs is “Lifetime is focusing more on its television movie business”. Affected by this decision is Nicole Vogel, who was the network’s VP for Programming and Development. At the time of the article’s publication, “The only remaining member of the unscripted team is now Brie Miranda Bryant, SVP, Original Programming”.

When I wrote about Michelle Vicary coming back to Hallmark in my last Word on the Street story, I addressed the network’s declining viewership. At that time, two Hallmark Channel films, A Machu Picchu Proposal and Providence Falls: Chance of a Lifetime, attracted less than a million viewers. Five movies in a row have received under a million viewers at the publication of this Word on the Street story. These newer titles are Providence Falls: An Impossible Promise (592,000 viewers), Providence Falls: Thief Of Fate (592,000 viewers), and Mystery Island: Play for Keeps (350,000 viewers). Similar to what I said in my last Word on the Street story, I’m not surprised Hallmark is making decisions like cutting jobs, especially when no movie in 2025, so far, has seen two million viewers or more.

Though I haven’t seen many Lifetime movies this year, most of the ones I have seen have been decent. However, I am aware of Lifetime’s reputation for distributing a large quantity of films with poor quality. Almost every year, at least one Lifetime movie ends up on my end of the year worst movies list. In 2024, three movies were placed on that list; Revenge Best Served Chilled, My Life Is on the Line, and Boy in the Walls. With this recent prioritization of made-for-tv movies, I’m hoping emphasis is not only placed on quality over quantity, I’m also hoping production value is raised as well.

What are your thoughts on these pieces of movie news? What other changes do you think are in store for Lifetime and Hallmark? Tell me in the comment section!

Have fun at the movies!

Sally Silverscreen

References in this article:

Deadline articles: https://deadline.com/2025/08/hallmark-eliminates-30-jobs-1236493506/, https://deadline.com/2025/08/lifetime-layoffs-unscripted-1236493483/

Viewership numbers for Providence Falls: An Impossible Promise: https://programminginsider.com/saturday-ratings-fox-and-nfl-network-share-leadership/

Viewership numbers for Providence Falls: Thief Of Fate: https://programminginsider.com/saturday-ratings-nfl-network-continues-to-lead-cable-with-preseason-football/

Viewership numbers for Mystery Island: Play for Keeps: https://programminginsider.com/sunday-ratings-buffalo-bills-chicago-bears-posts-fox-networks-most-watched-nfl-preseason-game-in-four-years/